Organic SEO For Better Rankings
SEO is a critical area for every website that wants to be found in the search results. Customers and clients that find you in this organic way are more likely to be a good match for the service and products you offer. I have personally found that I get better leads from organic Google search results than I do from referrals alone.
A virtual assistant specializing in SEO can help you improve your rankings and better yet, coach you on how to do it yourself without getting overwhelmed. A consistent and steady approach is best and can be included as part of your WordPress monthly maintenance plan.
My SEO Philosophy
First, there are many factors that impact your search engine rankings and you’ll find that your rankings will rise and fall even when you do nothing. Rankings can be impacted by changes to your competitors’ sites, changes to your site, changes in algorithms, how many of your pages people visit, how long they stay on your site, and lots more. SEO is an ongoing activity for marketing a website.
Second, the most important factor in any SEO is quality content and providing a great user experience. Even if you do nothing else, creating quality content that is focused on your unique offering and topic matter will eventually get you found and ranking well in the search engines. You are the best author of content for your site and because of this, you should write your own content.
Third, you will find more successes by focusing on the quality of leads versus the number of visitors. Focus on those keyword phrases that will bring targeted leads. Keywords like this may not be searched on much as more popular keywords but they will bring you more qualified visitors. Quality visitors will stay on your site longer and be easier to convert into leads and customers. Lastly, monitor and measure your results.
Before you start any SEO work, get a snapshot of your current traffic. After looking at your website statistics, make a plan and set goals for your SEO efforts. Know what you’re working towards. Are you trying to gain more traffic? Are you trying to get existing traffic to convert? Ask yourself WHY to everything.
You’ll get the best results by having an overall goal for your content creation, knowing the search terms your visitors are using, giving your visitors the content they’re looking for, acquiring links from other sites, generating interest about your brand, and establishing yourself as an expert in your field. And use Yoast to help with on-page optimization, but don’t obsess with the green dots.
Want help to improve your SEO?
Whether you want SEO coaching, training, keyword research, content optimization, or a plugin setup I can give you the SEO assistance you need to improve your website rankings.