What a WordPress virtual assistant does

Updated: September 2026

As a WordPress virtual assistant, I handle the day-to-day work of keeping a WordPress site running — updates, backups, content and layout changes, troubleshooting, and error fixes. Most of the sites I manage are built with Divi, Elementor, WPBakery, or Gutenberg. Clients usually email a task (sometimes they call), and I keep communication simple so getting help never feels like a project.

If you’d rather work with one WordPress virtual assistant than a big agency, I handle the work myself.

Here are the top tasks I actually handle so you can get back to running the business.

1. Updating Plugins, Themes, and WordPress Core

How I do this: I apply WordPress, theme, and plugin updates on a monthly rhythm and monitor sites in ManageWP.

One of the most important—and most overlooked—website maintenance tasks is keeping everything updated. Out-of-date plugins or themes can slow down your site or even break it.

A WordPress VA can:

  • Update all plugins and themes safely
  • Test updates to ensure nothing breaks
  • Roll back changes if a plugin causes issues
  • Keep your WordPress core version up to date

Regular updates prevent security vulnerabilities and keep your site functioning smoothly — without the worry of “breaking something.”

2. Website Backups and Basic Security Monitoring

How I do this: Full backups with 90-day retention; I help with login security and issues as they come up.

Your website is an asset, and it needs protection. I set up and manage backups so your site can be restored quickly if anything goes wrong. That includes managing login security. I do not sell a branded firewall product—I keep the site maintained and help when security issues appear.

3. Troubleshooting Common WordPress Issues

How I do this: Email or call me; most fixes take 1–2 business days.

Things go wrong on WordPress — it’s just part of running a website. Buttons disappear, pages break, plugins conflict, images don’t align… the list goes on.

  • Fixing broken layouts
  • Resolving plugin conflicts
  • Addressing formatting issues
  • Repairing broken links
  • Troubleshooting contact form errors

4. Adding and Formatting Blog Posts

How I do this: You send the draft; I publish and format it in WordPress, including Divi, Elementor, WPBakery, or Gutenberg layouts.

  • Uploading your text, images, and videos
  • Formatting headings and spacing
  • Adding internal links
  • Creating featured images
  • Scheduling posts
  • Adding SEO titles and descriptions

5. Updating Website Content

How I do this: Email or call with the change; I implement it on the live site.

  • Home page copy
  • Service descriptions
  • Testimonials
  • About page details
  • FAQs

6. Managing Images, PDFs, and Media Libraries

How I do this: I upload and replace files as part of the content work you send.

  • Upload, compress, and organize media
  • Replace old files with updated versions
  • Size photos so they work on mobile

7. Page Builder Edits (Divi, Elementor, Gutenberg)

How I do this: I work in Divi, Elementor, and Gutenberg on the tools already on your site.

  • Create new pages
  • Update layouts
  • Adjust spacing and styling
  • Add sections or modules
  • Improve mobile responsiveness

8. Setting Up Contact Forms and Simple Integrations

How I do this: I set up and fix forms and help with email deliverability when website mail is not arriving.

  • Creating forms in WPForms, Gravity Forms, or Contact Form 7
  • Connecting forms to your email marketing provider
  • Setting up thank-you pages
  • Fixing issues when forms stop sending emails

9. Basic On-Page SEO Setup

How I do this: Titles, descriptions, headings, and other on-page fields—not a full SEO agency.

  • Installing and configuring an SEO plugin
  • Adding meta titles and descriptions
  • Optimizing images with ALT text
  • Adding internal links
  • Ensuring proper heading structure

10. Creating Landing Pages for Offers or Events

How I do this: New pages and sections in Divi, Elementor, or Gutenberg after we agree on the copy.

  • Designing the layout
  • Adding your copy and branding
  • Setting up forms
  • Testing all links and buttons

11. Monthly WordPress Maintenance

How I do this: Updates, 90-day backups, ManageWP monitoring, troubleshooting, and minor content updates on a limited client roster.

  • Updates
  • Backups
  • Troubleshooting
  • Minor content updates

Why this is easier than doing it yourself

Your website should work for you — not the other way around. Outsourcing these tasks saves hours, avoids technical frustration, and keeps the site updated without hiring a full-time employee or developer.

Frequently asked questions

What does a WordPress virtual assistant do?

A WordPress virtual assistant is someone you hire to run the day-to-day of a WordPress site: updates, backups, content and layout changes, and the messy errors in between. I do that work myself for a small number of clients, using the tools already on your site (including Divi, Elementor, or Gutenberg) and a monthly maintenance rhythm so you are not the person Googling plugin conflicts.

Do I work with a team or with you?

I handle the work myself unless you ask otherwise. You have one point of contact—me.

How do I send tasks?

Email me. I acknowledge receipt and notify you when the work is done. You can also call during the week for urgent needs.

How fast do you work?

I reply within 24 hours. Most tasks take 1–2 business days. Office hours are Monday–Friday; weekends are for family except emergencies.

What does monthly maintenance include?

WordPress, theme, and plugin updates; full backups with 90-day retention; monitoring with ManageWP; help when issues come up; hosting and domain help as needed. Extra work is customized after a consult.

What does it cost?

The monthly rate depends on the site and scope. We set it on a free consultation. There is no long-term contract.

WordPress VA vs web developer?

I handle ongoing WordPress care, content, and builder edits; a developer is the better fit for custom code from scratch. More detail: WordPress virtual assistant vs web developer.

Request a free consultation

Contact me

Susan Marshall

Susan Marshall

WordPress Virtual Assistant

Susan Marshall is a Phoenix-based WordPress virtual assistant. Since 2004 she’s handled day-to-day WordPress care for small businesses — updates, backups, content, and fixes.