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Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Adding a Call To Action

Adding a Call To Action

Let’s face it, we all have our websites for a reason. Many times it's to bring in business leads or make sales. No matter what the purpose, when someone lands on one of your web pages there should be a deliberate call to action. With the exception of maybe your...

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How To Rank High For A Keyword

How To Rank High For A Keyword

It’s never too late to educate yourself on how to rank high for a keyword in the search engines. It doesn’t have to be overwhelming if you start out slowly and follow a plan. Here are my instructions for how you can perform your own keyword research for free.

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How To Use Google Analytics

How To Use Google Analytics

Google Analytics is a comprehensive web analytics tool that you can use to track your statistics and improve your website. It’s one of the most popular statistics tools around to help you keep track of activity on your site and help you get to know your visitors better.

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Update Your Google Analytics Data Retention Settings

Update Your Google Analytics Data Retention Settings

Just because you are not using this data today, doesn’t mean you might not want to in the future. Protect your ability to use your historical data in the future by adjusting your data retention controls to “Do not automatically expire.” If you do nothing, the setting with default to 26 months leaving you only a little over two years of historical data to analyze at any time. Why risk it?

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