How To Build An SEO Strategy

Building an SEO strategy is more than on-page optimization and getting links. Start your SEO strategy by answering these five questions.

Start Building Your SEO Strategy

To get the best return on your SEO efforts, it’s important to first build an SEO strategy. Start by answering these five questions which originated from a blog post by Rand Fishkin, a leading expert on SEO that I regularly follow to keep up on the SEO industry.

1. What service/product/expertise do I provide/create/possess that helps solve searchers’ questions or problems?

This is the thing that you have that creates value and searchers would be happy to find it.

2. What is my unique value that no one else is providing?

There are probably others that are doing the same thing or something similar as you so you’ve got to have a unique take on it or you have to be much better than everyone else.

3. Who is going to help amplify my message and why will they do it?

There has been a shift from link building to ranking signal earnings. You need to identify the people that influence your target customer and are going to care about your message enough to share it with them.

4. What is my process for converting search visitors into customers?

This is your web-marketing funnel and the steps that a first time visitor is going to take as you move them along and convert them into a customer.

5. How are you going to convey your service/product/expertise in a way that search engines can understand it?

Create content that is clear, on the topic and really answer the searchers’ question. Have a compelling title, description and url. Know what your competitors are doing and differentiate yourself from them.

Ask me a question or send me your answers to one or all five questions here:

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