Did you know that your site’s login page is one of the most common entry points for hackers? Taking action on some basic login security measures can help protect your website and ensure that you don’t have to start from square one if some hacker comes in and wipes out everything that you’ve created.
Google Analytics is a comprehensive web analytics tool that you can use to track your statistics and improve your website. It’s one of the most popular statistics tools around to help you keep track of activity on your site and help you get to know your visitors better.
As you view your website’s Google Analytics, you may have noticed a metric called Bounce Rate. Have you ever wondered what does bounce rate mean? This is the percentage of visitors who have arrived at your website on any single page and left your site from the same page without visiting any other pages. The bounce rate is displayed as a percentage for the entire site and can also be viewed for each individual webpage.
Is it time to move your site to HTTPS? For me the answer was yes. First: It’s a ranking signal for Google. For a while now I’ve been following SEO experts and learning as much as I can about SEO to improve my own website and my client’s websites. I’ve heard multiple times about how having a secure site (https) is a ranking signal for Google. Although Google doesn’t really put out a list of all their ranking factors, this one they did mention and encourage.
Just because you are not using this data today, doesn’t mean you might not want to in the future. Protect your ability to use your historical data in the future by adjusting your data retention controls to “Do not automatically expire.” If you do nothing, the setting with default to 26 months leaving you only a little over two years of historical data to analyze at any time. Why risk it?
The Internet Archive Wayback Machine Have you ever wanted to check out what your site or someone else's looked like a year ago or more? The Wayback Machine takes snapshots of websites over time and allows people to view these archived versions. Just enter your site...